I figure what good is a modern day IT staffing specialist who does not embrace social media this day in age? For the first couple of posts, I am going to re-post some of my prior writing here. I will then work to decommission the old sites. This will be my "unifying body" if you will.
Although I understand Web Design and Web Development, having worked in both IT and recruiting for a combined 16 years, I must admit I am fairly new to the world of SEO and PPC. Well, new probably isn't the word for it. I've been on the Internet since before Mosaic and Alta Vista came into existence. I remember when Excite and Yahoo! were the main players for search (and white text on a white background was the prevalent way to get yourself up on the results). I also remember when Google grabbed my attention first (I loved being able to look up images). I knew there were ways to market a brand online, it just wasn't my focus to do so.
While I've been using social media for a couple of years, it wasn't until recently that I truly understood the power it can bring to a marketing campaign for a site, product, and/or an individual.
Times change, skills in demand change. There are several goals to this blog site:
Although I understand Web Design and Web Development, having worked in both IT and recruiting for a combined 16 years, I must admit I am fairly new to the world of SEO and PPC. Well, new probably isn't the word for it. I've been on the Internet since before Mosaic and Alta Vista came into existence. I remember when Excite and Yahoo! were the main players for search (and white text on a white background was the prevalent way to get yourself up on the results). I also remember when Google grabbed my attention first (I loved being able to look up images). I knew there were ways to market a brand online, it just wasn't my focus to do so.
While I've been using social media for a couple of years, it wasn't until recently that I truly understood the power it can bring to a marketing campaign for a site, product, and/or an individual.
Times change, skills in demand change. There are several goals to this blog site:
- You learn something better when you practice or teach it
- I want to put my own sail into the marketing/branding winds
- I want to educate some of the people I have been working with in the development arena as to additional skills they can add to increase the value of the total package they bring to the market
I hope I am able to share as much with you, the reader, as I am able to learn on this adventure. The first lesson I have learned in Blogging is that it is a dedicated effort. You need to practice time management and make sure to add information, even if you don't think anyone is reading it.
Please feel free to leave comments. It's all part of the learning process.
All the best,
George Habrecht
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